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Garden
State Press Clipping Bureau specializes in newspaper
clipping and media monitoring for New
Jersey and the surrounding metro areas. Established in 1962,
we are among the oldest and most well-respected clipping services
in the country.
Our highly-trained
staff reads over 500 newspapers, periodicals and chamber-type magazines
to find your name in print. In addition to the New
Jersey media, we also cover all major metro New York and metro
Philadelphia publications at no additional charge, ensuring that
when you get ink we clip it. And, in addition to the traditional
print media, we also provide video-taped copies of your TV news
coverage.
So, whether you are a
non-profit organization, major healthcare provider, service firm
or small business, we track your exposure to the public.
• QUANTIFY MARKETING INVESTMENT
• MEET PUBLIC RELATIONS GOALS
• MONITOR PUBLIC OPINION
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As a newspaper
clipping service or clipping bureau, we provide our clients with
actual newspaper clippings or electronic paperless clips. Newspaper
clipping services have been around for decades providing paper
clippings and clips, but the advent of the Internet now
allows for immediate electronic transfer of clips
to our clients.
Some use our
clipping
service to justify and quantify marketing budgets, while some
clients use our clipping bureau to keep a pictorial history of an
organization’s public image. Whether tracking growth or tracking
dollars, Garden State Press Clipping Bureau
will provide you with actual media clips, as well as the demographic
data to back up the value of the impression.
Garden
State Press Clipping Bureau was founded in 1962, and has since
provided clips from over one million publications
and newspapers. As a regional clipping
service, we have always been able to give our customers a most
detailed view of the local media, clipping from even the smallest
weeklies and chamber publications.
Finally, our
newspaper service is staffed
by a dedicated team of clipping
service professionals – highly trained readers who scour
the news for your name and your key words. And, since Garden
State Press Clipping Bureau is an owner-operated business, you
can just about always speak to “The Boss” when calling
to discuss your account, your newspaper
service, or any of our other media monitoring services. Established
in 1962, Garden
State Press Clipping Bureau was operated by William Weber from
1965 until 1989. In 1989, operations were taken over by Weber’s
son, former Wall Street executive Gregory Peter A. Weber. Gregg
still runs the family business today, and has never forgotten the
attention to detail that has made the newspaper
service a success. That’s why just about every time you
call you can reach the owner on the phone.
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We can find
you, your competitors, or potential new clients. Our readers will
read with an eye for a company name, keyword, phrase or trend. Our
service is also a great way to keep track of what your competitor
is doing. We can also provide clips of your advertising as well
as your competitor’s.
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We are pleased
to be able to offer a new and valuable service, the Advanced
Clip Analysis Report, to our clients in the communications industries!
The Advanced Clip Analysis Report (ACAR)
is furnished monthly to subscribers and details in dollars and cents
exactly what your clips are worth based on industry standards. The
report shows how much editorial coverage you receive and translates
that figure into budget dollars.
If you prefer your information
electronically, we will scan the clips and send you a CD-ROM of
your coverage each month.
Perhaps most
important to marketing and public relations professionals, the report
takes the number of column inches and multiplies that by the dollar
amount the newspaper charges to purchase advertising space, giving
the client a tangible number of how much the story is worth in advertising
dollars.
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